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Saturday, February 15, 2020


This year I've been looking for more sustainable and socially conscious companies to work with and use in my day to day life. From changing my bank to wearing better brands that give back.

I've recently become an Ambassador for the African luxury watch brand taking on the giants and showing them how to be both a profitable and socially conscious company - ASOROCK Watches!

A brand new company in the market offering absolutely stunning luxury watches with a focus on making the world a better place. How you ask? Using the proceeds/profits from the sale of their watches to building free public libraries deep in the african continent.

Why? ASROCK  believes that food aid and clothing aid are temporary but knowledge is forever. Just like the old adage goes "Give a man a fish, and you feed him for aday. Teach a man to fish, and you feed him for a lifetime". That is why their mission statement is “manufacture premium quality watches as leverage to build free libraries in rural areas across the African continent” and our vision statement is to “have various free fully functional schools and free hospitals built in africa by 2035 with an ASOROCK COLLECTIVE store in the famous shopping districts of the world”

Now that's a company I can get behind! With so many children around the globe missing out on an education it's such a lovely thing to know companies like this are taking it into their own hands and helping as much as possible.

ASOROCK is live on Kickstarter on the 10th - 15th of february 2020 to raise funds to produce their limted and stunning The First Lady watch and continue to build more and more libraries.

The first release was crowd funded on Indiegogo and the results were amazing having sold out of both of the styles created.

So be sure to check out the Kickstarter and all the pledge offers listed! Giving your support while also receiving stunning fashion is a win, win situation.

Classic Designs, stunning craftsmanship and a brilliant time piece to pair with any outfit. I've currently got my eye on the silver and I can't wait to receive mine.
With a selection 3 colours you can find the perfect style to suit your wardrobe. At first I was actually loving the rose gold but silver really pairs with each and every piece from my daily wardrobe.

So if you are in the market for a stunning time piece and want to give something back to struggling communities this is the brand you need to back.

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