From the perfect construction of the garments to the unique style, the inspiration drawn from b grade horror, old films and all the things I love. I've always had a soft spot for Hopeless.
For the last two years I've been swooning more and more as Gabrielle (the designer) releases her new look books. The team creates visual stories that show direct inspiration from films like Evil Dead. Now with the latest SS13 set I get the a Creature from the Black Lagoon vibe.
It's this coupled with the fabrics and outstanding designs that make Hopeless Lingerie stand out of the crowd. The designer behind this brand knows curves well and creates shapes that suit both hour glass and buxom shapes. I myself only one amazing pair of Freddy Kruger knickers from a limited run products a while back. They are amazing!
Here are a few of my favorites from the current look book.
Photographer - Steph Cammarano
MUAH - Sarah Baxter
Model Lulu Wagstaffe always brings the most unique beauty to each of these shoots and a body to die for. I've followed Lulu's work since discovering Hopeless and I absolutely adore everything about her.